Even if you have an unlimited marketing budget, you must still build a creative plan that will yield results. More than the amount of money you have access to, marketing is about your message and finding means to get it out there. When you’re working on a tight budget, your greatest advantage is your imagination. Here are five ways to market your company on a shoestring budget.
- Develop a devoted and engaged social media following.
Facebook, Snapchat, Instagram, and Twitter, for example, allow you immediate access to millions of potential clients all over the world. You won’t get many followers if you’re just ordinary. There are far too many choices available. To establish a significant following, you’ll need to create fascinating and distinctive material.
You’ll establish a valuable asset as you grow your social network, allowing you to market over and over again without spending a dollar. Make sure you’re not constantly bombarding your social media followers with promotional offers. Someone who follows your company on social media is certainly interested in what you have to offer. You don’t need to bombard your audience with blatant adverts; this will turn them off and cause them to disconnect from your social media brand. Instead, posts that are subtle and insightful will automatically pique people’s interest in your company.
- Form referral connections with firms that cater to your target market.
This is a simple approach to get your brand in front of a highly focused audience, quickly create a client base, and earn income, all of which will provide you with extra working capital as you scale.
You’ll have to look for potential referral opportunities that compliment the partner’s product or service. A web design firm, for example, could establish a referral relationship with a local attorney who specialises in corporate filings. The attorney could refer potential clients to the web designer in exchange for a flat fee or a share of the transaction.
It’s critical to structure a partnership with two goals in mind: long-term viability and keeping the referral partner satisfied so he or she keeps sending business your way. While this technique will eat into your profits, it will also help you to grow your firm without having to spend money on advertising.
- Keep in touch with your present consumers on a regular basis.
Who are the most valuable customers? Customers who come back again and again.
You should maintain an email list of all of your clients and make it a point to communicate with them on a regular basis. Rather than sending out blatant sales pitches, send out fascinating industry-related information.
A ticket reseller, for example, should divide a client list into categories based on the types of events for which they have previously purchased tickets. When a milestone is attained or significant news, such as a huge trade, the reseller may send an email to everyone on the “sporting events” list.
This type of marketing keeps your brand fresh in your clients’ minds. That way, the next time they’re looking for something similar to what you have to offer, you’ll be the first company that comes to mind.
- Take to the streets.
Too many new business owners believe that they can create a company, put up a website, and then sit back and wait for the money to pour in. There are numerous success stories about how start-ups grow into multimillion-dollar firms, and while there are numerous instances, the media rarely discusses the early-stage challenges.
Because of their founders’ tenacity, successful firms obtain the traction that leads to success. They live, eat, and breathe their work. You should not be scared to get your hands dirty and lay the foundation yourself. So, to drive sales, pound the phones all day and night. Go out on the street and talk to as many customers as you can.
It costs you nothing to hustle, and the payoff can be very satisfying.
5. Advertising on Digital Signage
If you want to get in front of as many people as possible in your local area, consider paying for advertising signage space in areas with high footfall. High impact designs will attract consumer attention and drive them into your business.
Digital signage is an innovative way to attract more customers. It’s a great marketing tactic for small businesses because it allows you to feature rotating adverts and track their success, unlike other forms of traditional advertising.
Your ads can be targeted by geographical location or audience profile and can be placed within your store, at digital kiosks, along roadways, at bus stops or in shopping centres.
If you need help in finding the right way to deliver the right message to the right people, consider contacting a marketing agency near you.